Kings of Indigo (K.O.I.) makes quality denims, tops and accessories inspired by American classics with a Japanese eye for detail ; All Kings of Indigo items are designed to last long, quality wear for the next era. Every garment is made with a conscience; the Kings use innovative and sustainable production techniques where they can. In January 2012 the first collection hit stores. The Kings launched a small denim inspired collection with character, quality and sustainable innovation as key features.